They already kinda do that, at least in my area. There's a company that advertises on AM radio called Semper Solaris and they go hard on the support the troops/vets angle with their sales pitch. It's pretty cringe, but it must work because they keep their advertisements running pretty much every commercial break. Not that you need to try very hard to convince a Californian to get solar panels installed on their roof. "Make the sun pay your entire electric bill" is also pretty effective advertising.